You’ll need be familiar with the business plan, and explain how you will get the business to an operational stage when you would arrive in the US.

Business Plan: Financial strategy

Your plan should provide financial forecast and elaborate on how the business will be profitable enough to support the investor,  dependents and employees, and create new jobs within the duration of the business (maximum 5 years).

It’s important to be realistic. If your application is successful, look ahead to the renewal stage (up to 5 years). When you apply to renew, you will be required to present documentation and figures that show business performance.

The size of your investment must be considered ‘substantial’ in proportion to the total cost of the business project. You will need to make your case and explain why your investment amount qualifies as ‘substantial’ relative to your enterprise and its specific needs.

Business Plan: Executive summary

The management specifics of the business will also require detail. What does this mean in practical terms given your corporate structure and personnel strategy, etc.

You will also be required to show that at least 50 percent of the business is owned by you.  

Business Plan: Business strategy

The management structure should allow you as to develop and direct the company, with other individuals performing the labor. You must be able to demonstrate that you will create jobs within your company for resident workers. 

Interestingly, the plan also allows the business to petition for other foreign employees with the same nationality as the treaty employer. 

Business Plan: Marketing and advertising program

We’ll help you to document your plans including budget and personnel requirements for marketing activity. Clearly, the more solid these lines of activity, the better for your case.

Business Plan: Your skills & experience

The nature of the business should be related, connected or relevant to the professional experience, skills or qualifications of the applicant.

Imminet can advise on all aspects of the plan

The business plan is a challenging part of the  application process, but critical to get right. Remember, planning for growth will be central to your business plan. The embassy is looking for steady enterprise achieving growth, and you need to be able to demonstrate how your business fits the bill. There’s also the risk of including too much information – aim for thorough but succinct!

Imminet has attorneys with specialist expertise in the helping entrepreneurs, business owners and investors realize their ambitions for growth in the US.

If you have a question about an application, including the business plan, feel free to contact us using the button below.